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Supuesto plagio de Neruda:
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Government will take “every available step” to protect children from early sexualisation: Brown

Bolivia y Uruguay evalúan compra venta  de gas  y alternativas de
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Government will take “every available step” to
protect children from early sexualisation: Brown

London.- In a podcast released today, the Primer Minister said he has reflected on the “sobering” report about the sexualisation of childhood and the increasing pressures on modern family life.

He said the Government must play a supporting role in helping families to deal with modern pressures such as access to the internet, TV and commercial advertising and merchandising.

“As a Government, we will take every necessary step to protect our children. We will launch an online ‘one-stop shop’ to let parents report their worries over irresponsible marketing which sexualises children.

“We will work with the NSPCC as it makes manufacturers and retailers take far greater responsibility for merchandise which is quite frankly often offensive and harmful.”

The PM said the Government is already working to support families that break down. He said family intervention projects force the most chaotic families to take responsibility for themselves and their children.

Mr Brown said of the first 700 families to go through the system, two thirds are no longer involved in anti-social behaviour.

“Whatever the pressures, each of us has a responsibility to do the best for our children - and that goes for business, it goes for Government, and it goes for mums and dads too.”

Home Secretary Alan Johnson said the Government has already committed to a number of the recommendations from the report.

“Changing attitudes will take time but it is essential if we are going to stop the sexualisation which contributes to violence against women and girls.”

Key recommendations from the report include:

• Launching an online ‘one-stop-shop’ to allow the public to voice their concerns about irresponsible marketing which sexualises children

• Encouraging the government to support the Advertising Standards Agency to take steps to extend existing regulatory standards to include commercial websites

• Requiring broadcasters to ensure music videos featuring sexual posing or sexually suggestive lyrics are only broadcast after the watershed

• Ensuring games consoles are sold with parental controls already switched on. Purchasers can then choose to unlock the console if they wish to allow access to adult and online content